Campfire Collective Announces Expansion with First Full-Time Team Member

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January 19, 2023

Award-winning local marketing firm Campfire Collective celebrates new clients and continued growth by announcing its first full-time team member, aside from Founder and Head Trailblazer Shannon Briggs, recently named PRSA Memphis Executive of the Year. Current team member Ariana Geneva has accepted the role of full-time Team Wayfinder, overseeing all project management and public relations for the firm and its clients. Additionally, her role includes providing support for onboarding new Campfire Collective clients and event coverage for existing accounts. Geneva joined Campfire Collective prior to the brand’s launch in March 2022, providing administrative support and assistance with marketing responsibilities for client campaigns. 

“For the last year, Ariana has been our rock in her assistant role at Campfire Collective, going above and beyond to make sure we all stay organized and increase our presence in the community,” said founder Shannon Briggs. “It was an easy decision to bring her on full-time in a more comprehensive role to build on all the incredible work she has done so far. I look forward to seeing how her dedication, passion, outgoing personality, and overall enthusiasm for Memphis translate to our client campaigns.”

Geneva came to Campfire Collective with a background of hands-on customer service experience in the music and hospitality industries. A graduate of the University of Memphis with a Bachelor’s Degree in Music Industry Management, Geneva has worked and volunteered with a number of Memphis musicians and companies including The Recording Academy, The International FOLK Alliance to Select-o-Hits, and the Memphis in May Music Festival. As a long-time member of the restaurant industry and former front-of-house manager, Geneva brings leadership, communication, and problem-solving skills to her role at Campfire Collective.

“As a transplant from the East Coast, I have loved the Grit and Grind spirit of Memphis,” Geneva said. “The city’s economic and entrepreneurial growth, plus the many fabulous local businesses, make me proud to call Memphis my home. I wanted to be a part of Campfire Collective because of the team’s determination to work with local clients who make a positive contribution to my community.” 

In addition to her work with Campfire Collective, Geneva supports the Memphis community by frequenting locally owned eateries and showcasing photos of delicious cocktails and meals on her personal social media platforms. Her respect for talent doesn’t end at the bar. She celebrates the arts in all forms, from attending local music performances to purchasing locally-produced clothing and jewelry.

Campfire Collective is a marketing firm based in Memphis, TN that seeks to spark the flames of creativity with community-based businesses. Led by Shannon Briggs, the collective is a client-focused team of professional freelancers and employees with a diverse array of experience, knowledge, and skills. You can learn more about Campfire Collective at their website, and on Facebook, Instagram, Twitter, and LinkedIn

Shannon Briggs, Founder & Head Trailblazer, (901) 690-1028

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