RedRover, Humane Society Find Cozy Partnership in Football

February 02, 2017

With the Big Game Approaching,
RedRover Zeroes in on Commercials (Good and Bad) and Adoptable Pups

Memphis, TN – RedRover Sales & Marketing Strategy is well underway with Rover Bowl, its multi-year competition that’s dedicated to the brands advertising during the Super Bowl.

In 2017 Rover Bowl is different, yet appropriately focused on two things RedRover quintessentially does well: dogs and brand management.

In partnership with the Humane Society of Memphis & Shelby County, RedRover’s 2017 Rover Bowl is:

Conducting a no-holds-barred critique of “Ad Bowl” participants (hint: look for a doggy-treat or a waste/trash designation on each)
- This takes place with pre-released teasers as well as live in-game decisions about what’s on screen
Donating “A Round of Treats” to the Humane Society canine residents – one treat for every like or follow on RedRover’s Facebook and Twitter pages during the contest timeline (Jan. 17^th through Feb. 5^th)
Raising awareness via video, email marketing and social media about some of the specific pups who are seeking their forever homes
Awarding a lucky, randomly drawn sweepstakes winner a $500 Petco gift card to care for their own beloved pet(s)

RedRover’s CEO, Lori Turner-Wilson, and her pack of marketers are the voices behind the scenes of the Rover Bowl advertising ratings (“trash” or “treat”). At more than $5 million for a 30-second spot in this year’s Big Game, scrutiny is expected.

This is not the first year Turner-Wilson has brazenly tackled big-brand advertisers. Her live, game-day critique of “Ad Bowl” ads dates back five years.

“It’s a passion,” says Turner-Wilson. “While working within large, public brands myself before founding RedRover, I developed an eye for the actual effectiveness of marketing expenditures. While it’s all in good fun, I am energized every year by the opportunity to review the thinking and creativity of our nation’s top advertisers.”

Rover Bowl 2017 is online at roverbowl.com.

For more information or interview requests about the ratings or the Humane Society partnership, please contact Catherine (Kitty) Taylor at 240-750-7742 (mobile).

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About RedRover Sales & Marketing (redrovercompany.com)
A boutique agency of seasoned professionals, RedRover is the only Memphis agency to integrate sales training and coaching with marketing strategy planning and execution. RedRover has a uniquely intense focus on achieving measurable results for its clientele. The agency’s diverse client roster represents nearly every industry vertical in greater Memphis. RedRover is located in the historic Falls Building in downtown Memphis.

Contact:

Catherine (Kitty) Taylor, Vice President

catherine@redrovercompany.com, 240-750-7742