Lifelong Memphian & Veteran Freelancer Announces Expansion in Memphis Market
Small business marketing just got a bit more collaborative with the newly expanded brand from sought-after local marketing professional Shannon Briggs. A lifelong Memphian and veteran freelancer with over thirteen years of experience, Briggs is growing from solo entrepreneurship to leading a team of six talented professionals, each with their own area of expertise. Campfire Collective is a brand and a mission, reflecting a commitment to shine a light on Memphis small businesses and nonprofits. Clients can expect an emphasis on collaboration and creativity.
“After many brainstorming meetings, we finally landed on the idea of gathering around a campfire,” Briggs said. “Our approach to our clients is warm, friendly, and steady. The image of a campfire conveys that idea perfectly.”
In addition to a client-centered approach, Campfire Collective specializes in:
Briggs began her career as the first Marketing and Events Coordinator for Huey’s Restaurants, making the switch to full-time self-employment in 2015. Since then, she has worked with over 50 organizations on their marketing, helping spread the word about the businesses and nonprofits making an impact in their community. With a life-long passion for Memphis, Briggs’ mission is to make her city the best it can be by bringing focus to small businesses and nonprofits in the area.
- Social Media: Campfire Collective kindles the right content for clients and offers knowledgeable and strategic management.
- Email Marketing: A reliable guide for clients’ specific audience, a strong email communications strategy is a map to all news, achievements, and plans.
- Public Relations: From media relations to internal communications, the team at Campfire Creative has the skills to cultivate a good relationship with target markets, employees, and the wider public.
- Marketing Strategy: Acting as a compass, a focused strategy allows clients to concentrate on the best opportunities for growth and eliminates distractions.
Briggs has won multiple awards for work on local client campaigns, including six PRSA VOX awards in 2018 and nine PRSA VOX awards in 2021. Over the years, her insight and work have been featured in Fast Company, Freelancer’s Union, and various local publications.
Campfire Collective is a marketing firm based in Memphis, TN. Led by Shannon Briggs, the collective is a client-focused team of professional freelancers with a diverse array of experience, knowledge, and skills. You can learn more about Campfire Collective at their website, and on Facebook, Instagram, Twitter, and LinkedIn.