The Human Brand: How We Relate to People, Products & Companies
Speaker: Chris Malone, author of The Human Brand, Founder of Fidelum Partners
- Why the keys to building lasting customer loyalty in the Digital Age is so strongly tied our distant past
- How “loyalty” programs often do more harm than good, while increasing costs for both brands and customers
- Case examples of how Domino’s, Panera and Starbucks are building loyalty through warmth and competence
- Three imperatives for achieving sustained customer loyalty and profitable growth
“The HUMAN Brand is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers. It's a timely look at how modern corporations hold onto customers... and how we drive them away.”
Beth Comstock, Chief Marketing Officer, General Electric
Chris is a consultant and keynote speaker who helps clients achieve sustained business growth and performance. As Founder of Fidelum Partners, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and non-profits. Chris has over twenty years of sales, marketing, consulting, and organizational leadership experience, and a track record of driving growth and profitability. He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball Association, and Procter & Gamble. He lives in the Philadelphia area with his wife and three sons.